My opinion has always been that making music freely available on streaming services is an admission that music has no financial value.
Music is not free to produce and I rely on sales to justify releasing more music. Streaming, however, becomes the complete consumer transaction. Physical and digital sales are eliminated as income sources by a minimal streaming royalty rate.
Yet, the market has spoken. Streaming is here to stay. And I cannot afford not to be ‘discoverable’ on streaming services.
So perhaps I can make it work for me.
Ordinarily my albums are designed to be listened from start to finish as each track segues into the next. Not so this time. The Single Edits is a digital-only collection of single edits from three albums, compiled especially for streaming. Each track stands by itself and is ripe for cherry-picking.
It is my hope that this collection will act as a gateway into the Ben Craven musicverse. For instance, someone who discovers the 3-minute version of Spy In The Sky (featuring William Shatner) might also be interested in seeking out the complete 18-minute suite on CD.
Or, if you enjoy the 3:30 edit of No Specific Harm, you might find yourself unable to live without the full 11-minute version on vinyl.
Or maybe even you might just want to download the collection in lossless high resolution audio from Bandcamp instead.
Or not. It’s all good.